After Hours in the Squared Circle: The Weeknd’s XO Drops Limited-Edition Capsule with WWE
XO enters the Ring: The Weeknd x WWE Collection is here.
The intersection of chart-topping R&B and high-octane sports entertainment just got a whole lot sleeker. To mark WWE’s highly anticipated return to the Great White North, XO—the global lifestyle brand and label founded by The Weeknd—has officially stepped into the ring for a limited-edition merchandise collaboration.
For Abel Tesfaye, the partnership is a natural evolution. A noted fan of the spectacle, The Weeknd has seen his tracks serve as the official theme songs for five consecutive WrestleManias. Now, that creative synergy is moving from the speakers to the merch stands.
The WWE x XO collection consists of four heavyweight custom tees. These aren’t your standard tour shirts; the designs fuse WWE’s aggressive, bold imagery with the “XO” logo’s moody, minimalist aesthetic. Each piece is crafted to commemorate specific stops on the Canadian tour, turning a night at the arena into a wearable piece of pop-culture history.
Where to cop the collection:
Exclusive event-specific shirts will be available on-site at the Bell Centre and Scotiabank Arena.
The full four-piece capsule is live as of today at noon ET via XO.store, WWEShop.com, and Fanatics.
If you’re looking to grab the event-exclusive gear, here is where the XO x WWE takeover is happening this week:
1.23.26 Friday Night SmackDown – Montreal, Bell Centre
1.24.26 Saturday Night’s Main Event – Montreal, Bell Centre
1.26.26 Monday Night RAW – Toronto, Scotiabank Arena
“The Weeknd’s influence on the sound of modern WWE is undeniable. This capsule marks the first time fans can truly wear that connection.” — Industry Insider
This isn’t just another merch drop; it’s a strategic play. WWE continues to aggressively court the “hypebeast” demographic, following successful streetwear pivots with brands like A Ma Maniére and various high-fashion designers. By aligning with XO during a homecoming tour in Montreal and Toronto, WWE is cementing its status at the center of the cultural zeitgeist.
For fans of the Starboy and the Superstars alike, this weekend represents a rare collision of music royalty and wrestling heritage. If history is any indication, these heavyweight tees won’t stay on the racks for long.