The Rebirth of Ace Hood: ‘S.O.U.L.’ Ends a Trilogy, Begins a Movement

Platinum-selling artist Ace Hood is ending his trilogy with a bang—and a Lamborghini. In the new video for “Born Rebel,” the Florida rapper stands tall as the embodiment of Black excellence, entrepreneurial spirit, and unapologetic self-expression. The track is a defiant flex, but also a spiritual declaration. “I wanted freedom to build mine,” he spits. And that’s exactly what he’s done.

Now steering Hood Nation Records, Ace is shaping the culture on his own terms. S.O.U.L. (an acronym for "Soundtrack of Ur Life") brings the trilogy (M.I.N.D., B.O.D.Y., S.O.U.L.) to an introspective close, blending his signature lyrical fire with a soul-soaked, therapeutic approach to production. “Georgia Lyric” aches with personal loss, “Yes He Is” testifies to faith, and “Live and Learn” echoes with the weight of experience.

Ace Hood isn’t just talking about healing—he’s living it. And he’s giving hip-hop fans a front-row seat.