SXSW Spotlight: Meet VALÉ, the Colombian Pop Sensation You Need to Know

SXSW is the ultimate playground for discovering new talent, and one name you need on your radar this year is VALÉ. Hailing from Barranquilla, Colombia, this rising pop and R&B powerhouse is captivating audiences with her effortless vocals, infectious melodies, and undeniable star power.

Her latest project, under the sun, is a genre-blurring showcase of her versatility, featuring the dance-floor-ready anthem "fit mami" and the effortlessly cool "chill like that." With lyrics that explore the highs and lows of love, life, and energy, VALÉ is carving out a unique space in the Latin and pop music scenes.

Her momentum is undeniable—she’s been named one of PEOPLE’s Spring Emerging Artists, toured as direct support for The Driver Era’s sold-out tour, and earned praise from Rolling Stone, ¡Hola!, Ones to Watch, and Mundane Magazine. And she’s just getting started. With a new wave of bold, boundary-pushing singles on the horizon, VALÉ is proving she’s a force to watch.

Catch her live at SXSW this Thursday, March 13, from 8:20 PM to 9:00 PM at Cuatro Gato (310 Colorado St., Austin, TX 78701) and experience the next global pop star before she takes over the charts.