Saweetie’s Back — and She Brought “Boffum” With Her

The pressure’s on — and Saweetie’s applying all of it.

After a brief but deliberate silence, the Icy Girl is emerging with renewed fire, bigger energy, and a reminder to the culture: she’s not here to fit in. She’s here to run it. With her new single “boffum” and the upcoming EP HELLA PRESSURE (dropping August 1 via Warner Records), the Grammy-nominated rapper and global trendsetter is setting the tone for her boldest era yet.

Photo Credit: Lexis Rother

Pronounced “bow-fum,” the high-voltage track is produced by Grammy-winner J White Did It — the architect behind hits for Cardi B and Megan Thee Stallion — and marks a full-circle moment for Saweetie. “boffum” rides a slapping Bay Area bounce, laced with hypnotic bass and lined with icy precision. The track is a slick-talking, bossed-up flex that fuses her signature hyphy roots with her ever-evolving flair. And of course, it's dripping in Saweetie’s one-of-a-kind vernacular and platinum-certified confidence.

“This track is all about embracing your duality and owning every side of who you are,” Saweetie says. “New music? New era? Why not boffum?”

The duality she speaks of is crystal clear. The cover art for “boffum” captures the aesthetic tension perfectly: Saweetie poses in a fire-red bikini, wrapped in snow-white fur, dripping in diamonds with a luxe trapper hat and bold visor. It’s icy and hot, playful but powerful — and that’s the point. Why choose between softness and edge, between elegance and grit, when you can have both? Saweetie isn’t shrinking to fit anyone’s mold. She’s expanding her own.

If “boffum” is the anthem, then HELLA PRESSURE is the thesis. The EP, her first major project since 2022’s The Single Life, signals a return not just to music, but to movement. Saweetie isn’t chasing trends — she’s setting them. Again. And if you’ve been watching, you know she never stopped working. With nearly 6 billion global streams and hits like “My Type,” “Tap In,” and the GRAMMY-nominated “Best Friend” featuring Doja Cat, Saweetie’s place in music is already solid. But this new chapter is about something deeper: pressure, persistence, and power.

Outside of the booth, Saweetie’s influence spans fashion, film, and brand culture. She’s landed roles in STARZ’s BMF and SXSW-debuted comedy Idiotka, and her face has graced campaigns for MAC, NYX, McDonald’s, and more. She’s a fixture on red carpets and in boardrooms — as comfortable in couture as she is behind the mic. But now, the focus is firmly back on the music.

And with “boffum,” she’s proving the Icy Gang has been hungry for more — and she’s ready to serve.