Jaymin is Reshaping Modern R&B—And His New Video “HELP!” Is Pure, Hypnotic Tension

The former Nike and Adidas model blends glossy aesthetics with a moody edge, trading on a confidence and falsetto that signals the arrival of R&B’s next stylistic icon.

Hot, vibrant, and racy, the visual for Jaymin’s new single “HELP!” is an ultra-modern statement from the Seattle native, out now. The video opens with Jaymin pulling up in a limited-edition yellow sports car, setting a high-octane stage for the song’s central theme of sensual tension and late-night adrenaline.

The camera glides across his world like a lover tracing skin, capturing Jaymin behind the wheel, perched on the hood, and locked into a sultry exchange with his co-star. Every frame pulses with desire, anticipation, and that intoxicating push-and-pull that defines young romance. Already, “HELP!” has been gaining organic traction, where fans are calling Jaymin “the next one,” a clear sign that his blend of style and soul is clicking in real time.