Jaymin Just Dropped the R&B Anthem for Falling Too Hard
With his new single, "HELP!," the South Seattle crooner is bringing genuine romance back to the genre, proving it's cool to be vulnerable when the groove is this good.
The new school of R&B just found its unapologetic romantic lead. Today, South Seattle’s R&B auteur Jaymin drops his deeply intoxicating new single, “HELP!,” Forget the cold, dark wave of modern slow jams; Jaymin is here to inject raw, heartfelt fire back into the genre. This is R&B that respects the groove while laying its soul bare.
“HELP!” is an instant mood-setter, lacing inventive production with a sticky, slow-jam energy that hits instantly. Jaymin describes the track as standing “at the intersection of confidence and vulnerability,” and you feel that tension immediately. The song is pure, overwhelming adoration—the kind of feeling where you fall so hard for someone, you actually need a hand to get back up.
Jaymin’s signature style is all over it: a sharp pen and serious charm draped over a swirl of era-blending bedroom grooves. The track features gauzy synths, gorgeous tones, sharp percussion, and trunk-rattling bass that anchor his hypnotic backing vocals. The singer-songwriter demonstrates his dedication not just to his muse, but to musical craft.
As Jaymin explains, “I wanted to create something that felt like rap, but in essence is still R&B... It’s an ode to that special person you can’t see yourself without—and a call for help, if you will, because of how overwhelming that feeling is. The song lives in the tension between intimacy and stylistic edge—the golden balance.”
The single arrives with an intimately shot visualizer that perfectly sets the mood. It’s minimal—Jaymin on a couch in a wood-paneled room—but potent, as the woman he’s with casually runs her outfit choices by him. The warm tones and slowly developing shots enhance the feeling of closeness, blurring the line: are they prepping for a night out, or simply staying in and tuning out the world?
This release follows quickly on the heels of his late-September debut, “Something Real,” a supremely smooth song that had already garnered a million views via a preview snippet before its official drop. Fans have been hooked since his independent breakout “88,” a short-but-sweet cut that sounds both familiar and brand new. Jaymin has been quietly perfecting this distinctive sound for years, building on his gospel roots, navigating college life, and even modeling in campaigns for Nike and Adidas.
With “HELP!,” Jaymin cements his role as the romantic antidote R&B needs right now—an artist dedicated to balancing raw emotion with rhythmic urgency.