Genesis Gem #005: Pros and Cons of Using Instagram Ads and Google Ads to Push Content

Leveraging Ad Platforms: Exploring Instagram & Google Ads

As we continue our Genesis Gems series helping indie artist focus their funds on specific areas (in particular finance and time) we look into what is more useful when building a brand, ads on Instagram or Google. In the ever-evolving landscape of digital marketing, musicians and artists are constantly seeking the most effective ways to promote their content. Among the myriad of options available, Instagram Ads and Google Ads have emerged as two of the most potent tools for reaching a wide audience. However, each platform comes with its own set of advantages and challenges. In this article, we’ll delve into the pros and cons of using Instagram Ads and Google Ads to push content, and explore which platform performs best for different types of content, with a particular focus on music videos.