808 Day: Roland’s Iconic Beat Machine Turns 45

Where Beats Meet Streetwear

From music studios to sneaker drops, Roland’s TR-808 has always been about culture as much as sound. On its 45th anniversary, Roland is proving just how deeply those worlds connect. This year’s 808 Day is more than a tribute—it’s a global movement that celebrates rhythm, creativity, and style.

Central to the celebration is a collaboration with New Balance: the Tiago Lemos NM808 x Roland sneaker. Designed at the crossroads of skateboarding, hip-hop, and performance, the shoe will launch with an Atlanta industry mixer at SESSIONS Atlanta—complete with product demos, live sets by Sonny Digital, and an appearance from BackTrack podcast host Don Cannon.

Meanwhile, Tokyo’s Harajuku district and London’s Roland Store will host high-energy events with exclusive 808 streetwear collections by XLARGE, live techno sets, and rare TR-808 displays.

Add in The Rhythm Creators animated series—spotlighting legends who’ve shaped music with Roland’s beats—and a Roland Cloud drop of Arabian Prince’s sound pack, and you have more than an anniversary. You have proof that the 808’s cultural heartbeat is louder than ever.