7 Ways Artists Can Market Their Music for Free

Because Creativity Is the New Currency

In the wake of massive layoffs across music entertainment and journalism, many artists are being forced to pivot from traditional industry support to nontraditional, community-first strategies. The silver lining? You don’t need a huge budget to make a big impact.

Here are 7 powerful and free ways to market your music and build a community that not only streams, but supports, invests, and gives real feedback:

1. Leverage YouTube Shorts & Instagram Reels
   Short-form video is still king. Share raw moments, behind-the-scenes clips, song snippets, or even duets with fans. Let people into your process—it’s free and makes them care more.